Amy Linn Doherty Photography is a Washington, DC Area based photography and video production professional. She focuses on providing high quality, photography and video content for Websites and other media endeavors . VA, MD, DC
Additionally, Amy is an outdoor, travel enthusiast. who seeks out national parks and other natural settings for landscape and wildlife photography projects.
Video testimonials are a great way to utilize the draw of video on a Website, and they are especially effective when a product is demonstrated in the process.
Here’s a testimonial I put together for 2012 Race Across America (RAAM) competitor, Len Forkas and RecoFit, a compression gear company, that sponsored him. This is an appealling use of video because it’s not only visually compelling, but it effectively shows the product in action without being verbose or overly produced. It also serves as a substantial cross marketing tool because Forkas was able to both thank his sponsor, while communicating with his social media audience as he pedaled across country raising money for his charity, Hopecam. The end result is great marketing material for RecoFit, Forkas and Hopcam, which was utilized across multiple social marketing platforms simultaneously.
It’s also important to mention that this was produced in constant motion. I shot and edited 24/7 as I followed Forkas in his 12 day trek across the U.S., and the production quality remained high. Relatively speaking, this is a very economical and effective use of video. Just another example of how video doesn’t have to cost a ton to get the marketing job done. In other words, it didn’t take a large production house or a big budget to create this media.
Nearly every Sunday I go for an early morning run in DC. We start under the Whitehurst Freeway in Georgetown and work our way along the Potomac River up to the Lincoln Memorial, and then down around the reflecting pool which sits between the Lincoln Memorial and the Washington Monument. Sometimes, we go all the way down to the Capitol when we are training and need a longer run.
This past Sunday, the day before the Inaugural Parade, we made the trek down the Mall to the Capitol to catch a glance at the preparations for the next day’s events. It is a special time in DC. I brought along my camera because I knew if I didn’t I would regret it. Sure enough, on my way back home I happened upon the Presidential motorcade with both President Obama and Vice President Biden heading to Arlington National Cemetery to lay a wreath at the Tomb of the Unknown Soldiers, an Inaugural custom.
My first Inaugural experience was in 1977 for Jimmy Carter. As a ten-year old at the time, it was a miserable experience because it was the second coldest Inaugural. We waited for hours, literally standing on a block of ice. I don’t even remember if we saw him, or not. All I remember is continually looking down at my feet on the ice as I slowly lost all feeling. I think that was probably the coldest I have ever been.
This day before Obama’s second Inaugural was beautiful, cool and clear.
Just released! The 2012 video for Anything Is Possible 5K. It’s a short, fun run, and lively video. Tons of PJ fun in this 5K! Lot’s of smiles and familiar faces putting this together.
Have a great holiday and happy New Year! If you have any video needs please keep Pawpro Media in mind.
This goes into the category of, “Don’t see this everyday.” and “A strange thing happened on our way to school.”. Yesterday while standing at my son’s bus stop, we noticed this from afar, but thought it was a gag. Today, we took a closer look, since it was still there. No gag! Looks like this fox crossed one fence too many, lost his footing and fell into a tight and unfortunate position.
As the leaves begin to fall here in Washington, D.C., Pawpro is working on several projects.
Three weeks left in the campaign and I’m putting the final touches on a Presidential Election video. This pro-Obama video is to be released on YouTube within the next 5 days.
In November, I will resume night owl duty and a video presence for the second running of the Anything Is Possible 5K race, which is a national running event. It’s held in cities all over the U.S. on the night the clocks turn back.
This year that night is November 4 at 1:50 AM. New to this year’s race, participants will receive a pair of PJ pants from Old Navy–while supplies last. Each participating city provides its own unique after party.
Today I am opening a gallery of photos taken while I followed Len Forkas in the 2012 Race Across America–a 3,000 mile, 12 day bike race. The social media coverage provided by Pawpro was a substantial part of why Forkas and his non-profit, Hopecam.org was able to raise more than $300,000.
Pawpro Media footage of Len Forkas compeating in Race Across America (RAAM) in 2012.
These are purely photos which is a distinction from the miles of video I compiled. In almost two weeks on the road, I only dedicated myself to shooting stills for a few hours total because of the priority to get video coverage and the limits on awake time, available wireless signals, editing time, and time being in proximity to Forkas to shoot footage. The collection will grow as I begin to review the video footage and create stills from certain moments of it.
When solo shooting a live event such as this the photographer/videographer must commit to one medium or the other for fear of capturing nothing if caught transitioning. The photographic moments either occur at a painstakingly slow or frustratingly unexpected pace. In sports gab, that means you must be on your toes at all times. If I had it to do again there would be things done differently, and other things that would be impossible to do differently under the same conditions. As an example, as much as I wanted to stay awake for 48 straight hours, sleep a few hours, rinse and repeat, no amount of Red Bull was going to keep me awake beyond a certain point. It was an experience that I will never forget. It took several weeks for my hand to recuperate from constantly holding the camera.
I was going to start this post by drawing the parallels between what was accomplished by Len Forkas and his Race Across America for Hopecam and Diana Nyad’s latest attempt to swim from Cuba to Florida. I was rooting for her, and remember how captured I was by her initial attempt back in the late ’70’s. It was that spirit for adventure that inspired me to join in the excitement of Race Across America. Then word came she had been pulled from the water–beaten by jellyfish, weather and sharks. My initial thought was, “I’m so relieved that there were no jellyfish or sharks to worry about in RAAM!” I don’t think the Hopecam crew would have survived as long as Nyad in such elements. As it happened, we didn’t have a drop of rain in our 11 day crossing of the U.S.
Thankfully, Len Forkas met with success in his endeavor. However, falling short at any extreme adventure comes with a fair amount of pride in having planned and made the attempt, at all. I am of the belief that so few can even claim to have conceived and committed to such outrageous challenges, that to have tried and stopped is no failure in the world of extreme sports. Although, I know that the individuals who commit to these challenges are rarely satisfied just by the attempt.
See this video from the first day of RAAM racing in my coverage of Len Forkas’ attempt to cross the country on bike. Check out the Glass Elevator footage.
You can also see coverage on PawproMedia.tumblr.com
Newly released, the American Odyssey Relay video for 2012 produced and shot by Pawpro Media. Don’t miss the most spirited team paying homage to comedian Will Ferrell by way of vintage 70’s athletic swag and exhibitionism with a penchant for public nudity. All in a day’s work, I say! It’s always great to work for race director, Bob Fleshner on this great event.
And speaking of events, seven days to go before Pawpro takes off for the start of Hopecam’s Race Across America. We’ll be following Hopecam’s cyclist as he makes his way across the U.S. in 12 days in this infamous and awe inspiring event. Follow our progress in real time on Facebook and Tumblr. It starts June 13, 2012.
Amy Linn Doherty 
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