If your vision is a little blurry on how video and multimedia applies to your business or Web site and social media strategy, let me bring things into focus. First and foremost, research now consistently shows that over 50% of consumers begin their search for products or services online. In this new consumer world any individual business is just a few clicks away from a new client, or nothing at all. The first few seconds and the first impressions of a browsing consumer will either engage and provide the needed information, or it will send him away frustrated and looking for the answers elsewhere.
Company Web sites have also become a convenient and economical way for companies to engage and inform their own employees. It’s an easy oversight, but don’t forget, employees are no different from clients in that they all appreciate convenience.
Videotaping business conferences and presentations is nothing new. However, making these recordings accessible on company Web sites or other public video sharing sites such as YouTube, Vimeo, and Go Daddy is now less of a trend, and more a necessity. Plus, these days it’s easy to manage who can and can’t see this content.
Information sharing and the growing demand for accessible, intra-company content of all kinds has become an expectation rather than a high-end luxury. As employees and companies, small and large, manage the 24/7 world, online video content feeds the need for employers and employees alike. It’s also a cost-effective option as it reduces or removes the need to hold the same meeting in multiple locations or regions. Hold the meeting once, share the information and its content as many times as necessary.
Video also allows the message to be crafted and controlled so it’s uniformly sent and received, which is equally important whether the target is an employee or a client. It’s never been easier to incorporate PowerPoint presentations, Web site and computer screen navigation into a clean video format as the market of creative applications allowing their inclusion grows.
Here are two examples of the application of video in business.
Online video appeals via e-mails and social media sources by charitable and non-profit organizations have a proven success rate. Nearly all online searches involve a searcher watching videos. There is also a proven success rate for harnessing the power of inbound marketing, that is being at the right place, online, at the right time–when a person interested in your charity goes Google. Make the best use of that searcher’s time by providing an appealing and clear video message. This is what Pawpro Media does best.
What’s that sound? It’s not coming from a dust speck, people! It’s coming from the great efforts of Horton’s Kids, a Capitol Hill based organization which provides tutoring and support to students and families of the lowest-performing schools of Ward 8 in Washington, DC. Pawpro Media will be producing a series of videos for this great organization led by Brenda Chamberlain, and founded by Karin Walser. It’s only fitting that we make this announcement on Dr. Seuss’ birthday.
While filling her car with gas in 1989, Karin had a chance encounter with a group of children from this troubled area of our nation’s capital, and it inspired her to recognize their need as well as their presence in the shadow of her everyday life working on Capitol Hill. It was as if they were calling out, We are here! We are here! We are here! just as the tiny Who’s in Who-ville did in the infamous Dr. Suess book, Horton Hears a Who.
For 20 years Horton’s Kids has advocated, transported, and enriched the lives of these neediest of children with educational tutoring, mentoring as well as the basic necessities of food and clothing when necessary. Horton’s Kids’ work is funded entirely by donations. Please visit hortonskids.org/donate.html if you would like to make a donation.
Monday Pawpro took advantage of the biannual open house offered in the Main Reading Room of The Library of Congress within the Thomas Jefferson Building just across the street from the U.S. Capitol. What a great space surrounded by an ever-growing collection of print materials so vast it boggles the mind. The Library of Congress calls it, ” . . . the world’s largest repository of knowledge and creativity, with 145 million items in its collections . . .” I overheard one employee saying the collection grows by 10,000 pieces daily! And, yes they still have a functioning card catalog which has become less of a research tool and more of a historical relic for young visitors.
One twenty-something aged girl proudly boasted of using a card catalog once in her short-lived, past. Never fear all volumes and collections are now searchable in a digital directory that took 12 years to complete, which might be the definitive data entry hell.
One of the major attractions is the personal library of Thomas Jefferson provided by the former president as a replacement following the burning of the congressional library during the War of 1812. Of the 6,000 plus books in the collection, some 2,000 are the actual books Jefferson possessed. The others were lost in subsequent fires in 19th Century. The impressive site is preserved behind glass enclosed, climate controlled bookshelves, so visitors make walk around on all sides. The collection is augmented by a series of kiosks, which describe the intimate details of the collection such as the gifted book from John Adams with a handwritten note to Jefferson following a period of estrangement between the two Founding Fathers.
Pawpro will be working with McEnearney Associates Realtors to produce promotional and inspirational video content for the company’s Website. The first will feature Executive Vice President, David Hawkins and the Alexandria office. McEnearney plans to utilize video to keep it’s brokers and clients informed about the Washington Area’s fast-moving market tides.
Pawpro has previously produced video home tours for McEnearney brokers Theresa Graham and Deb Pietras.
Pawpro is set to produce a video for one of the leading educational tutoring services in the Washington, DC area. Ann Dolin, a former Fairfax County public school teacher and author of the book, “Homework Made Simple”, started this entrepreneurial business in 1998. Twelve years later her company, Educational Connections, is on-track to gross $1.45 million this year, and employs 150 tutors serving students all over the DC region.
Pawpro loves the photography tutorials by Dom Bower because they’re easy to understand, cover useful topics, and, at moments, a little tongue-in-chic. That’s right, chic, not cheek. He doesn’t take himself too seriously, but he does offer hundreds of instructional videos for the casual user, as well as the serious photography hobbyist/pseudo professional. He has a couple of YouTube channels and Websites, so you’re sure to find help on most any photography topic you desire.
If you plan on taking photos for your own Website, you can’t beat these tips. Real estate brokers who take their own photos could really benefit from watching of few of these videos.
Pawpro is stepping up to The Today Show plate. On October 29, 2010 The Today Show announced a competition to produce the next great viral video using clips provided by Today mixed with or without your own original video, artwork, or music. The clips provided were generally funny outtakes from The Today Show in production including hosts Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Hoda Kotb, and Kathy Lee Gifford.
Pawpro submitted a 40 second high energy video that we would love to show you, but can’t because of the competition’s rules. Pawpro fingers are crossed as we wait for the results. We’ll keep you posted.