RAAM Recall: Being A Team

Five years ago I was part of a winning 11 person team supporting a rookie cyclist in Race Across America (#RAAM), a 12 day bicycle race across the United States.  This race is often called the toughest bicycle race in the world because it’s non-stop, 30% longer than the Tour de France and completed in nearly half the time.  I can attest to the rigor of this event on the athlete and the team as a whole.

Tuesday, June 13, 2017 cyclists, including the cyclist I supported, will head out again from Oceanside, CA on the RAAM course heading to Annapolis, MD.  The overall winner will cross in around 8 days, which is still astounding to me.  So, what’s it like to RAAM, you ask?

In my RAAM experience I was along for the ride, a one person media team, to document the experience through video and photographs, and build an audience by way of social media posts for the charity (Hopecam) for which we raced night and day.  I really didn’t know anyone on the team well.  We raised over $300,000.  We had three support vehicles–two minivans and an RV.  We also had a medic, nutritionist, a bike mechanic, and a massage therapist–most of us volunteered our time.  We slept and ate when we could, and shared beds as practical strangers.  There was little conflict, a lot of sweat and smelly feet, one instance of leaving behind a team member at a convenience store, no booze, a few good laughs, and everyone on their best behavior.  Near the completion of the race, fractures in the team caused by personality and generational conflicts and exhaustion were beginning to show, but the finish line was so close and our race going so well, no one dared to diminish his chances.  We all could see the finish line., and an end to our forced companionship.

At the end, our cyclist, finished tenth overall and first place in his age group, a resounding success as most rookies do not even finish this race.  It can’t be understated how important the role of the support team is in this event.  No competitor can complete this race alone, no matter how well he or she trains.  If the team falls apart, so does the racer.

I’ve been on many teams in my lifetime as a youth and adult athlete and media professional, a parent and a family member.  These worlds are all strikingly similar in this way.  I know how to be a good team member.  I might even say I have been on so many teams and become so accustomed to sacrificing myself to such a great extent that I have a hard time being without a team and focusing just on my interests.

As the race unfolded, I saw each team member go through his or her ups and downs–myself included.   Exhaustion affects people in different ways–bad decisions, irritability, mistakes, etc.  Many a time I internally lamented not being allowed access to the racer or the follow vehicle to have constant opportunities to videotape the cyclist especially at sunrise and sunset.  I thought this was a pretty critical mistake for this team’s effort–especially from a PR perspective.  Shots were missed as a result.  Moments were missed that would certainly have been useful.  At times I was asleep when I should have been awake which was unavoidable given the scale of this race.   I could have fought for the access, but I didn’t.  What would this have done to the team, I thought to myself?  Would it have put me at odds with the team leader and the cyclist who were weary of the nuisance of video anyway.

At times, I couldn’t think clearly enough to edit the segments.  I was doing the work of three or four people–shooting, interviewing, voicing, writing, editing, uploading, and disseminating.  After a while I worried I was getting the same shots over and over, and I was but that’s what was happening.  For large spans I had no cellular signal to upload.  I produced over thirty short videos during the nearly two weeks of the race.  During stretches I was awake over 48 hours, and conversely sound asleep with four or five people coming and going from the room where I slept.  I thank God I hadn’t seen the movie No Country for Old Men as I often was forced to go to sleep with motel doors unlocked so crew members could come and go as needed.

At some point during the race, I knew I had gained the trust and respect of my fellow crew members for my ability to function on so little sleep, to maintain a positive and upbeat attitude, and to remain neutral and avoid conflict.  At one point, someone even pointed out that they weren’t certain whose side I would be on in a conflict developing between the younger and older members of the crew.  When asked, I didn’t really answer the question.  I made a joke.  The fact is, I didn’t agree with every decision, I didn’t like everyone–young and old, but I focused on the job to be done and did it.  This is what it’s like to be in the midst of RAAM.

Good luck to all RAAM cyclists, but most of all good luck to all of your crew members. Be safe, be kind, be generous.  Remember cyclists, you couldn’t do this without your crew.  They are your biggest muscle that will get you through this endeavor, OR they can become the cramp or saddle sore that brings you to a halt if you forget their value.

Enjoy the ride!  Good luck to Team Race for Hope.

The Power of the Video Testimonial in Today’s Online Marketing Strategy

Pawpro Media Testimonial
Pawpro Media Testimonial

Video testimonials are a great way to utilize the draw of video on a Website, and they are especially effective when a product is demonstrated in the process.

Here’s a testimonial I put together for 2012 Race Across America (RAAM) competitor, Len Forkas and RecoFit, a compression gear company, that sponsored him. This is an appealling use of video because it’s not only visually compelling, but it effectively shows the product in action without being verbose or overly produced. It also serves as a substantial cross marketing tool because Forkas was able to both thank his sponsor, while communicating with his social media audience as he pedaled across country raising money for his charity, Hopecam.  The end result is great marketing material for RecoFit, Forkas and Hopcam, which was utilized across multiple social marketing platforms simultaneously.

It’s also important to mention that this was produced in constant motion. I shot and edited 24/7 as I followed Forkas in his 12 day trek across the U.S., and the production quality remained high.  Relatively speaking, this is a very economical and effective use of video.  Just another example of how video doesn’t have to cost a ton to get the marketing job done.  In other words, it didn’t take a large production house or a big budget to create this media.

Pawpro Unveils RAAM stills of Len Forkas/Hopecam Effort

Today I am opening a gallery of photos taken while I followed Len Forkas in the 2012 Race Across America–a 3,000 mile, 12 day bike race.  The social media coverage provided by Pawpro was a substantial part of why Forkas and his non-profit, Hopecam.org was able to raise more than $300,000.

(shutterfly.com/pro/PawproMedia/PawproMedia)

Pawpro Media footage of Len Forkas compeating in Race Across America (RAAM) in 2012.

These are purely photos which is a distinction from the miles of video I compiled. In almost two weeks on the road, I only dedicated myself to shooting stills for a few hours total because of the priority to get video coverage and the limits on awake time, available wireless signals, editing time, and time being in proximity to Forkas to shoot footage. The collection will grow as I begin to review the video footage and create stills from certain moments of it.

When solo shooting a live event such as this the photographer/videographer must commit to one medium or the other for fear of capturing nothing if caught transitioning. The photographic moments either occur at a painstakingly slow or frustratingly unexpected pace. In sports gab, that means you must be on your toes at all times. If I had it to do again there would be things done differently, and other things that would be impossible to do differently under the same conditions. As an example, as much as I wanted to stay awake for 48 straight hours, sleep a few hours, rinse and repeat, no amount of Red Bull was going to keep me awake beyond a certain point. It was an experience that I will never forget. It took several weeks for my hand to recuperate from constantly holding the camera.

I was going to start this post by drawing the parallels between what was accomplished by Len Forkas and his Race Across America for Hopecam and Diana Nyad’s latest attempt to swim from Cuba to Florida. I was rooting for her, and remember how captured I was by her initial attempt back in the late ’70’s. It was that spirit for adventure that inspired me to join in the excitement of Race Across America. Then word came she had been pulled from the water–beaten by jellyfish, weather and sharks. My initial thought was, “I’m so relieved that there were no jellyfish or sharks to worry about in RAAM!” I don’t think the Hopecam crew would have survived as long as Nyad in such elements. As it happened, we didn’t have a drop of rain in our 11 day crossing of the U.S.

Thankfully, Len Forkas met with success in his endeavor. However, falling short at any extreme adventure comes with a fair amount of pride in having planned and made the attempt, at all. I am of the belief that so few can even claim to have conceived and committed to such outrageous challenges, that to have tried and stopped is no failure in the world of extreme sports. Although, I know that the individuals who commit to these challenges are rarely satisfied just by the attempt.

Untill the next adventure!

American Odyssey Relay 2012 Video Released

Newly released, the American Odyssey Relay video for 2012 produced and shot by Pawpro Media.  Don’t miss the most spirited team paying homage to comedian Will Ferrell by way of vintage 70’s athletic swag and exhibitionism with a penchant for public nudity.  All in a day’s work, I say!  It’s always great to work for race director, Bob Fleshner on this great event.

And speaking of events, seven days to go before Pawpro takes off for the start of Hopecam’s Race Across America.  We’ll be following Hopecam’s cyclist as he makes his way across the U.S. in 12 days in this infamous and awe inspiring event.  Follow our progress in real time on Facebook and Tumblr.  It starts June 13, 2012.

Cover Photo

Cross-Country Support for Hopecam.org

In the process of producing videos, I have often been in the company of accomplished and extraordinary people.  Most of them adults.  Most of them professionals.  In the latest Pawpro Media video release we are highlighting the children of Hopecam who are, or have been, homebound and isolated by treatment for life threatening illnesses.  It’s hard to not be impressed by their composure and strength.

For ten years Hopecam.org  has supplied computers, cameras, hardware and any technical support necessary to connect these children with their school friends.  Founder, Len Forkas, took on the mission to address this often overlooked, yet critical, aspect of long-term medical treatment for children after watching his son suffer with leukemia, and the painful emotional separation from his classmates at the age of nine.  Often these children are separated from their friends for a year or more while being treated, which can have a significant effect on their psychological and physical well-being.  The risk of a complicating infection is just too great.

Ride Across American fundraising Link:

http://www.firstgiving.com/fundraiser/lenforkas/rideacrossamericaraam

To hear former Hopecam user, Daniel, now 13 years old, recall his initial thoughts of being diagnosed with cancer, wondering how long he has to live, wondering whether he will ever see his friends again isn’t a topic of which we expect a child to be conversent.  And his mother, Donna, recalling how she worried about how to “. . . keep him whole” in the process.  But these children and families are forever changed by this event.

With Len’s participation this coming June in the famed cross-country cycling event, Race Across America, Hopecam hopes to reach more children and make more people aware of childhood cancer, Hopecam and the need for this connection in the lives of the children and families isolated by intensive medical treatment.  Please help Hopecam raise $150,000 in 2012 to carry out this mission.  Visit Hopecam.org to donate today.