Video testimonials are a great way to utilize the draw of video on a Website, and they are especially effective when a product is demonstrated in the process.
Here’s a testimonial I put together for 2012 Race Across America (RAAM) competitor, Len Forkas and RecoFit, a compression gear company, that sponsored him. This is an appealling use of video because it’s not only visually compelling, but it effectively shows the product in action without being verbose or overly produced. It also serves as a substantial cross marketing tool because Forkas was able to both thank his sponsor, while communicating with his social media audience as he pedaled across country raising money for his charity, Hopecam. The end result is great marketing material for RecoFit, Forkas and Hopcam, which was utilized across multiple social marketing platforms simultaneously.
It’s also important to mention that this was produced in constant motion. I shot and edited 24/7 as I followed Forkas in his 12 day trek across the U.S., and the production quality remained high. Relatively speaking, this is a very economical and effective use of video. Just another example of how video doesn’t have to cost a ton to get the marketing job done. In other words, it didn’t take a large production house or a big budget to create this media.
Not all highlight footage is equally created. Pawpro produces high quality video footage of athletic teams or individual athletes which may be used as a coaching tool, or to highlight team and personal skills/strengths. Be aware, this is more than just generic game footage which most highlight and recruiting reel companies are mass peddling to schools and parents. Many companies produce footage that is grainy and out of focus. Pawpro videotapes a game with HD cameras, so the footage is crystal clear. See the difference between HD footage and standard definition (SD) footage in the two stills below. These stills are both captured from one frame of video footage. Notice that the field of view is larger with the HD footage, but also the details are sharper. The difference is even more dramatic when the camera focuses on an individual player.
The great advantage to parents, players and recruiters in today’s multimedia revolution is that your footage can be viewed readily and instantly via a link. No need to snail mail endless DVDs and hope that they play for coaches and recruiters. A highlight reel is an essential tool for serious athletes looking to maximize their college placement potential.
For teams and coaches, we do offer full season or multi-game, team video coverage. Call or e-mail for pricing.
Pawpro Media will graphically and visually highlight your player by editing-down game footage to the best moments. Videos may also include any stats or contact information. ( We will compile footage shot by others.)
Highlight reel pricing depends on the amount of footage to be screened, editing extras such as special effects, animated graphics, music, voiceover, and the number of finished minutes in the completed video. Game footage pricing may vary depending on the number of games to be videotaped and the distance of travel to the game location.
Don’t expect to get a highlight reel out of one game’s footage. That’s too much pressure on the athlete and the videographer. We shoot what happens, we don’t make it happen. Our best advice for producing the best highlight reel is to pay for a professional sports media outlet to shoot as many games as possible so that the athlete is given multiple chances to showcase her talent in front of the camera. One game’s footage isn’t enough even for the best athlete. A professional should ensure that the quality of the footage is high.
Pawpro loves the photography tutorials by Dom Bower because they’re easy to understand, cover useful topics, and, at moments, a little tongue-in-chic. That’s right, chic, not cheek. He doesn’t take himself too seriously, but he does offer hundreds of instructional videos for the casual user, as well as the serious photography hobbyist/pseudo professional. He has a couple of YouTube channels and Websites, so you’re sure to find help on most any photography topic you desire.
If you plan on taking photos for your own Website, you can’t beat these tips. Real estate brokers who take their own photos could really benefit from watching of few of these videos.
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