Just a little video-diddy about Summer fun.
Tag: DC
C&O Skating in DC
It’s not often cold enough, long enough to freeze the C&O Canal in DC to the point of allowing ice skating, but that benchmark has been achieved a few times this winter. It seems the opportunity will last a while longer as we await another blast of extreme cold this week. Makes for good photos.
Latest Pawpro video imitates classic Howard Cosell
A little tribute to Howard Cosell and the days of ABC’s Wide World of Sports.
Anything Is Possible 5K Video Released
Just released! The 2012 video for Anything Is Possible 5K. It’s a short, fun run, and lively video. Tons of PJ fun in this 5K! Lot’s of smiles and familiar faces putting this together.
Have a great holiday and happy New Year! If you have any video needs please keep Pawpro Media in mind.
Athletic Recruitment Videos/Highlight/Scouting Reels: Not All Are Created Equal
Not all highlight footage is equally created. Pawpro produces high quality video footage of athletic teams or individual athletes which may be used as a coaching tool, or to highlight team and personal skills/strengths. Be aware, this is more than just generic game footage which most highlight and recruiting reel companies are mass peddling to schools and parents. Many companies produce footage that is grainy and out of focus. Pawpro videotapes a game with HD cameras, so the footage is crystal clear. See the difference between HD footage and standard definition (SD) footage in the two stills below. These stills are both captured from one frame of video footage. Notice that the field of view is larger with the HD footage, but also the details are sharper. The difference is even more dramatic when the camera focuses on an individual player.
The great advantage to parents, players and recruiters in today’s multimedia revolution is that your footage can be viewed readily and instantly via a link. No need to snail mail endless DVDs and hope that they play for coaches and recruiters. A highlight reel is an essential tool for serious athletes looking to maximize their college placement potential.
For teams and coaches, we do offer full season or multi-game, team video coverage. Call or e-mail for pricing.
Pawpro Media will graphically and visually highlight your player by editing-down game footage to the best moments. Videos may also include any stats or contact information. ( We will compile footage shot by others.)
Highlight reel pricing depends on the amount of footage to be screened, editing extras such as special effects, animated graphics, music, voiceover, and the number of finished minutes in the completed video. Game footage pricing may vary depending on the number of games to be videotaped and the distance of travel to the game location.
Don’t expect to get a highlight reel out of one game’s footage. That’s too much pressure on the athlete and the videographer. We shoot what happens, we don’t make it happen. Our best advice for producing the best highlight reel is to pay for a professional sports media outlet to shoot as many games as possible so that the athlete is given multiple chances to showcase her talent in front of the camera. One game’s footage isn’t enough even for the best athlete. A professional should ensure that the quality of the footage is high.
Business Benefits of an Inbound Marketing Strategy Via Video, Blogging and Social Media.
The benefits of inbound marketing via blogs, social media, content publishing, and search engine optimization grows stronger with each passing year, and statistics now show it surpassing outbound marketing both in effectiveness and cost per lead. A recent survey of 644 companies entitled, The State of Inbound Marketing, shows a shift in marketing budgets away from the conventional outbound tactics of direct mailings, phone solicitations, and print marketing.
Instead, companies are opting for marketing sources that bring in customers who are actively looking for information about their products online. The Internet has become the vehicle of choice and convenience driven by consumers searching for products and services through blogs, Facebook, Twitter, and LinkedIn. And, all of these approaches utilize multimedia to increase organic search results and pull-in active consumers.
This survey distributed by HubSpot showed that the more companies directed their efforts towards inbound marketing, the greater the reward in the form of more leads at a lower cost per lead. Specifically the data showed that outbound marketing efforts cost $373 per lead, while inbound marketing efforts cost $143 per lead. In a struggling economy this is a price differential which has not gone unnoticed by businesses. In the survey, most companies said they plan to expand their use of inbound marketing in 2011 because of past successes in this arena. In fact, 27% of these companies consider blogging, social media usage critical to their businesses, and 85% dubbed these mediums either “useful”, “important”, or “critical”.
Pawpro Media produces high quality, creative videos that motivate and cause consumers to respond. Video is a critical and cost-effective element in an inbound marketing strategy.
Pawpro Hears and Sees the Whos of Horton’s Kids
What’s that sound? It’s not coming from a dust speck, people! It’s coming from the great efforts of Horton’s Kids, a Capitol Hill based organization which provides tutoring and support to students and families of the lowest-performing schools of Ward 8 in Washington, DC. Pawpro Media will be producing a series of videos for this great organization led by Brenda Chamberlain, and founded by Karin Walser. It’s only fitting that we make this announcement on Dr. Seuss’ birthday.
While filling her car with gas in 1989, Karin had a chance encounter with a group of children from this troubled area of our nation’s capital, and it inspired her to recognize their need as well as their presence in the shadow of her everyday life working on Capitol Hill. It was as if they were calling out, We are here! We are here! We are here! just as the tiny Who’s in Who-ville did in the infamous Dr. Suess book, Horton Hears a Who.
For 20 years Horton’s Kids has advocated, transported, and enriched the lives of these neediest of children with educational tutoring, mentoring as well as the basic necessities of food and clothing when necessary. Horton’s Kids’ work is funded entirely by donations. Please visit hortonskids.org/donate.html if you would like to make a donation.
Pawpro to produce video for Educational Connections tutoring service in the DC Metro Region.
Pawpro is set to produce a video for one of the leading educational tutoring services in the Washington, DC area. Ann Dolin, a former Fairfax County public school teacher and author of the book, “Homework Made Simple”, started this entrepreneurial business in 1998. Twelve years later her company, Educational Connections, is on-track to gross $1.45 million this year, and employs 150 tutors serving students all over the DC region.
Pawpro Submits Video in “Today’s Viral Video Challenge”
Pawpro is stepping up to The Today Show plate. On October 29, 2010 The Today Show announced a competition to produce the next great viral video using clips provided by Today mixed with or without your own original video, artwork, or music. The clips provided were generally funny outtakes from The Today Show in production including hosts Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Hoda Kotb, and Kathy Lee Gifford.
Pawpro submitted a 40 second high energy video that we would love to show you, but can’t because of the competition’s rules. Pawpro fingers are crossed as we wait for the results. We’ll keep you posted.
Pawpro Media Attends Rally to Restore Sanity and/or Fear in DC.
Pawpro Media mingled in the 200,000+ crowd gathered for the Rally to Restore Sanity and/or Fear in Washington, DC on Saturday, October 30, 2010. See the signs and hear the crowd express their mostly moderate views.
Unless you’re living under a rock you probably already know that this rally was presented by Jon Stewart and Stephen Colbert in an effort to show and appeal to the non-extremist political crowd.
Amy Linn Doherty 
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