Cross-Country Support for Hopecam.org

In the process of producing videos, I have often been in the company of accomplished and extraordinary people.  Most of them adults.  Most of them professionals.  In the latest Pawpro Media video release we are highlighting the children of Hopecam who are, or have been, homebound and isolated by treatment for life threatening illnesses.  It’s hard to not be impressed by their composure and strength.

For ten years Hopecam.org  has supplied computers, cameras, hardware and any technical support necessary to connect these children with their school friends.  Founder, Len Forkas, took on the mission to address this often overlooked, yet critical, aspect of long-term medical treatment for children after watching his son suffer with leukemia, and the painful emotional separation from his classmates at the age of nine.  Often these children are separated from their friends for a year or more while being treated, which can have a significant effect on their psychological and physical well-being.  The risk of a complicating infection is just too great.

Ride Across American fundraising Link:

http://www.firstgiving.com/fundraiser/lenforkas/rideacrossamericaraam

To hear former Hopecam user, Daniel, now 13 years old, recall his initial thoughts of being diagnosed with cancer, wondering how long he has to live, wondering whether he will ever see his friends again isn’t a topic of which we expect a child to be conversent.  And his mother, Donna, recalling how she worried about how to “. . . keep him whole” in the process.  But these children and families are forever changed by this event.

With Len’s participation this coming June in the famed cross-country cycling event, Race Across America, Hopecam hopes to reach more children and make more people aware of childhood cancer, Hopecam and the need for this connection in the lives of the children and families isolated by intensive medical treatment.  Please help Hopecam raise $150,000 in 2012 to carry out this mission.  Visit Hopecam.org to donate today.

Heros on the Hill for Horton’s Kids

Horton's Kid Video

Online video appeals via e-mails and social media sources by charitable and non-profit organizations have a proven success rate.  Nearly all online searches involve a searcher watching videos.   There is also a proven success rate for harnessing the power of inbound marketing, that is being at the right place, online, at the right time–when a person interested in your charity goes Google.  Make the best use of that searcher’s time by providing an appealing and clear video message.  This is what Pawpro Media does best.

Business Benefits of an Inbound Marketing Strategy Via Video, Blogging and Social Media.

Pawpro Media Video

The benefits of inbound marketing via blogs, social media, content publishing, and search engine optimization grows stronger with each passing year, and statistics now show it surpassing outbound marketing both in effectiveness and cost per lead.   A recent survey of 644 companies entitled, The State of Inbound Marketing, shows a shift in marketing budgets away from the conventional outbound tactics of direct mailings, phone solicitations, and print marketing.
Instead, companies are opting for marketing sources that bring in customers who are actively looking for information about their products online.  The Internet has become the vehicle of choice and convenience driven by consumers searching for products and services through blogs, Facebook, Twitter, and LinkedIn.  And, all of these approaches utilize multimedia to increase organic search results and pull-in active consumers.

This survey distributed by HubSpot showed that the more companies directed their efforts towards inbound marketing, the greater the reward in the form of more leads at a lower cost per lead.  Specifically the data showed that outbound marketing efforts cost $373 per lead, while inbound marketing efforts cost $143 per lead.  In a struggling economy this is a price differential which has not gone unnoticed by businesses.  In the survey, most companies said they plan to expand their use of inbound marketing in 2011 because of past successes in this arena.  In fact, 27% of these companies consider blogging, social media usage critical to their businesses, and 85% dubbed these mediums either “useful”, “important”, or “critical”.

Pawpro Media produces high quality, creative videos that motivate and cause consumers to respond.  Video is a critical and cost-effective element in an inbound marketing strategy.