Cross-Country Support for Hopecam.org

In the process of producing videos, I have often been in the company of accomplished and extraordinary people.  Most of them adults.  Most of them professionals.  In the latest Pawpro Media video release we are highlighting the children of Hopecam who are, or have been, homebound and isolated by treatment for life threatening illnesses.  It’s hard to not be impressed by their composure and strength.

For ten years Hopecam.org  has supplied computers, cameras, hardware and any technical support necessary to connect these children with their school friends.  Founder, Len Forkas, took on the mission to address this often overlooked, yet critical, aspect of long-term medical treatment for children after watching his son suffer with leukemia, and the painful emotional separation from his classmates at the age of nine.  Often these children are separated from their friends for a year or more while being treated, which can have a significant effect on their psychological and physical well-being.  The risk of a complicating infection is just too great.

Ride Across American fundraising Link:

http://www.firstgiving.com/fundraiser/lenforkas/rideacrossamericaraam

To hear former Hopecam user, Daniel, now 13 years old, recall his initial thoughts of being diagnosed with cancer, wondering how long he has to live, wondering whether he will ever see his friends again isn’t a topic of which we expect a child to be conversent.  And his mother, Donna, recalling how she worried about how to “. . . keep him whole” in the process.  But these children and families are forever changed by this event.

With Len’s participation this coming June in the famed cross-country cycling event, Race Across America, Hopecam hopes to reach more children and make more people aware of childhood cancer, Hopecam and the need for this connection in the lives of the children and families isolated by intensive medical treatment.  Please help Hopecam raise $150,000 in 2012 to carry out this mission.  Visit Hopecam.org to donate today.

The Roots of My Photography

photo by Kenneth A. Linn

For many years I have been exploring my ancestry, and I recently made an interesting discovery. It appears my love for almost all things related to photography may run in the family.  My grandfather’s cousin, my first cousin twice removed, was, and is, a relatively well-known photographer in New York whose work is still sought by collectors and galleries. His name was Kenneth A. Linn and he studied and taught at The Clarence H. White School of Photography in New York City which was the first school to teach photography as an art form.

Allen and Sadie Linn

Photographic collections from this prestigious school, which operated from 1914 to 1942, are held in the Library of Congress and in private collections such as the Coville Collection. This small school is credited with producing some of the most celebrated photographers of the 20th Century who were innovative in their approach to this evolving and emerging medium, which incorporated design, aesthetics and illustration.  I wonder what their reaction would be to today’s imagery, and the viral, visual bombardment from the television and the Internet?

Kenneth A. Linn

Kenneth A. Linn was the son of Allen and Sadie Linn.  Allen was a silk salesman in New York and Sadie, formerly Sadie Neafie McCollough, came from a well-to-do family, I’m told.  My side of the family through Robert A. Linn, Allen’s brother,  stayed in Ohio and West Virginia selling life insurance–need I say more!

Since being given my first old camera I’ve loved the sound of the shutter.  I would walk around taking pretend photos, no film in the camera, just to hear the shutter movement.  Somehow even though the direct lineage should have made me a salesman, I got the photo gene.

Pawpro working with McEnearney Associates Realtors

Theresa Graham - Return HomePawpro will be working with McEnearney Associates Realtors to produce promotional and inspirational video content for the company’s Website.  The first will feature Executive Vice President, David Hawkins and the Alexandria office.  McEnearney plans to utilize video to keep it’s brokers and clients informed about the Washington Area’s fast-moving market tides.

Pawpro has previously produced video home tours for McEnearney brokers Theresa Graham and Deb Pietras.

Pawpro Online Media

Pawpro Media is a video production company offering online video solutions.  We produce high quality, creative video content that effectively breaths life into your Web page or online marketing campaigns.  Besides making your site more attractive and informative, video will increase your Web traffic as browsers search for related multimedia content separately and simultaneously from text content.

In comparison to print marketing there is no competition.  Video engages today’s Web savvy viewers and consumers immediately.  Once produced, your video may be distributed over and over at little or no added expense directly to your customer.

Go ahead, say it with video!

Video and Online Marketing for Real Estate

Real estate brokers and brokerage firms are steadily starting to switch from the traditional forms of marketing such as print and newspaper to the Internet, blogs and multimedia.  Why?  For good reason, some 27.7 billion online searches are launched each month in the U.S. alone, according to the book, “Marketing in the Age of Google™.” Those numbers are expected to rise with each passing month and year as more and more consumers rely on the Internet to find products and services, and less and less on print options such as newspapers, phone books, and mailers which end up in trash cans or recycling bins never to be seen.

A smartly produced video showcasing a home for sale not only serves your client now, but becomes a long-lasting marketing and branding tool for the broker, which can be linked endlessly, and viewed by past, present, and future clients as an example of the quality of work you do.

As for branding, what better way for your clients to get a sense of who you are than creating a one minute stylized and personalized video profile of yourself.  Again, it’s a onetime expense that can be viewed endlessly by potential clients in the convenience of their home.  It doesn’t cost you anything to send a link.  Can you say that about a mailer?

Brokers are also realizing that there is much greater value and longevity to dollars spent on electronic marketing than for the conventional print options.  Although it’s uncharted and intimidating territory for many, it is the way the real estate industry is surely moving as far as marketing is concerned.

Consider letting Pawpro produce a video profile or a reuseable tag for a home tour for you.

See a Pawpro profile/tag.