Cross-Country Support for Hopecam.org

In the process of producing videos, I have often been in the company of accomplished and extraordinary people.  Most of them adults.  Most of them professionals.  In the latest Pawpro Media video release we are highlighting the children of Hopecam who are, or have been, homebound and isolated by treatment for life threatening illnesses.  It’s hard to not be impressed by their composure and strength.

For ten years Hopecam.org  has supplied computers, cameras, hardware and any technical support necessary to connect these children with their school friends.  Founder, Len Forkas, took on the mission to address this often overlooked, yet critical, aspect of long-term medical treatment for children after watching his son suffer with leukemia, and the painful emotional separation from his classmates at the age of nine.  Often these children are separated from their friends for a year or more while being treated, which can have a significant effect on their psychological and physical well-being.  The risk of a complicating infection is just too great.

Ride Across American fundraising Link:

http://www.firstgiving.com/fundraiser/lenforkas/rideacrossamericaraam

To hear former Hopecam user, Daniel, now 13 years old, recall his initial thoughts of being diagnosed with cancer, wondering how long he has to live, wondering whether he will ever see his friends again isn’t a topic of which we expect a child to be conversent.  And his mother, Donna, recalling how she worried about how to “. . . keep him whole” in the process.  But these children and families are forever changed by this event.

With Len’s participation this coming June in the famed cross-country cycling event, Race Across America, Hopecam hopes to reach more children and make more people aware of childhood cancer, Hopecam and the need for this connection in the lives of the children and families isolated by intensive medical treatment.  Please help Hopecam raise $150,000 in 2012 to carry out this mission.  Visit Hopecam.org to donate today.

Pawpro Hears and Sees the Whos of Horton’s Kids

What’s that sound? It’s not coming from a dust speck, people! It’s coming from the great efforts of Horton’s Kids, a Capitol Hill based organization which provides tutoring and support to students and families of the lowest-performing schools of Ward 8 in Washington, DC. Pawpro Media will be producing a series of videos for this great organization led by Brenda Chamberlain, and founded by Karin Walser. It’s only fitting that we make this announcement on Dr. Seuss’ birthday.

While filling her car with gas in 1989, Karin had a chance encounter with a group of children from this troubled area of our nation’s capital, and it inspired her to recognize their need as well as their presence in the shadow of her everyday life working on Capitol Hill. It was as if they were calling out, We are here! We are here! We are here! just as the tiny Who’s in Who-ville did in the infamous Dr. Suess book, Horton Hears a Who.

For 20 years Horton’s Kids has advocated, transported, and enriched the lives of these neediest of children with educational tutoring, mentoring as well as the basic necessities of food and clothing when necessary. Horton’s Kids’ work is funded entirely by donations. Please visit hortonskids.org/donate.html if you would like to make a donation.

Pawpro working with McEnearney Associates Realtors

Theresa Graham - Return HomePawpro will be working with McEnearney Associates Realtors to produce promotional and inspirational video content for the company’s Website.  The first will feature Executive Vice President, David Hawkins and the Alexandria office.  McEnearney plans to utilize video to keep it’s brokers and clients informed about the Washington Area’s fast-moving market tides.

Pawpro has previously produced video home tours for McEnearney brokers Theresa Graham and Deb Pietras.

Pawpro Submits Video in “Today’s Viral Video Challenge”

Contest entry page

Pawpro is stepping up to The Today Show plate.  On October 29, 2010 The Today Show announced a competition to produce the next great viral video using clips provided by Today mixed with or without your own original video, artwork, or music.  The clips provided were generally funny outtakes from The Today Show in production including hosts Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Hoda Kotb, and Kathy Lee Gifford.

Pawpro submitted a 40 second high energy video that we would love to show you, but can’t because of the competition’s rules.  Pawpro fingers are crossed as we wait for the results.  We’ll keep you posted.

Video Content/Video Production Special Offer

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Pawpro Media is offering a 10% discount for first time clients on their first video project.  Mention this offer when you contact us.

Whether it’s a promotional video for your Website, a video home tour, an athletic recruitment/highlight reel, or a fundraising video, Pawpro Media produces high quality, creative video content.

The Value of the Viral Ad World

In this world of buzz words such as viral advertising and YouTube’s top viewed videos that come and go in a couple week’s time, how does a business position itself?  Should a business go viral, or not, is the question?

Sample Viral Ad

The viral advertisement and media arena has a value to almost any business.   Search engines now routinely separate and display multimedia content with text content results in keyword searches.  The test in producing virally is to remain true to the nature of your business and the message you want to send.  It’s easy to get caught-up trying to get noticed online, and lose sight of what is truly effective or appropriate .  Viral ad attempts often lead to poor quality and, or bad production choices that don’t necessarily have a marketing benefit.

The best strategy against these pitfalls is to develop a concept that’s realistic to achieve, fits within your budget, and remains mindful of production quality.  Bad audio and poor quality video are a distraction to a viewer, and can detract from a customer’s impression of your company .  Viewers will accept poor quality in a funny family video clip, but not so much from a company with whom they are considering investing their time and money. Always remember, it takes a customer one click to get to your site, and it just one click to leave it.  Keep it simple.