Adjusting the Focus on Business use of Video in a 24/7 World–Videotaping Conferences, Presentations, and Instruction.

Vision a little blurry on the importance of Web video content

If your vision is a little blurry on how video and multimedia applies to your business or Web site and social media strategy, let me bring things into focus. First and foremost, research now consistently shows that over 50% of consumers begin their search for products or services online. In this new consumer world any individual business is just a few clicks away from a new client, or nothing at all. The first few seconds and the first impressions of a browsing consumer will either engage and provide the needed information, or it will send him away frustrated and looking for the answers elsewhere.

Company Web sites have also become a convenient and economical way for companies to engage and inform their own employees. It’s an easy oversight, but don’t forget, employees are no different from clients in that they all appreciate convenience.

Videotaping business conferences and presentations is nothing new. However, making these recordings accessible on company Web sites or other public video sharing sites such as YouTube, Vimeo, and Go Daddy is now less of a trend, and more a necessity. Plus, these days it’s easy to manage who can and can’t see this content.

Information sharing and the growing demand for accessible, intra-company content of all kinds has become an expectation rather than a high-end luxury. As employees and companies, small and large, manage the 24/7 world, online video content feeds the need for employers and employees alike. It’s also a cost-effective option as it reduces or removes the need to hold the same meeting in multiple locations or regions. Hold the meeting once, share the information and its content as many times as necessary.

Educational Connections Video

Video also allows the message to be crafted and controlled so it’s uniformly sent and received, which is equally important whether the target is an employee or a client. It’s never been easier to incorporate PowerPoint presentations, Web site and computer screen navigation into a clean video format as the market of creative applications allowing their inclusion grows.

Here are two examples of the application of video in business.

Pawpro Media’s Bi-Coastal Shoot Tonight–Anything Is Possible 5K

Tonight, Pawpro Media will have crews working in Seattle, Atlanta and just outside Washington, DC covering the multi-city race, Anything Is Possible 5K, which starts and coincides with Daylight Savings and the clocks turning back. At, 1:50 AM runners will hit the pavement in Atlanta, Reno, Seattle, Washington, DC, and Virginia Beach trying to beat the clock and finish with a negative time–theoretically.

Videographers Stacey Jenkins (http://staceyjjenkins.com/) and Jim Baxter will be covering the races in Seattle and Atlanta, respectively. Pawpro Media owner, Amy Doherty, will cover the race in Washington, DC, which is technically in Bethesda, MD.

This race, for fun and a good cause, will benefit a handful of military charities which strive to provide support for wounded soldiers and their families upon their return from duty. Hope For The Warriors and Team Red, White and Blue are the main beneficiaries. The race has a number of national and local sponsors including Anytime Fitness, Puma, Subway, 5 Hour Energy, Hamburger Hamlet, Flippin’ Pizza, and Charm City.

On your mark, get set, go! You can still sign up.

Pawpro Chats-up OccupyDC

On Wednesday, before the rain and cold hit, I drove down to McPherson Square to talk to the residents of OccupyDC. I met Anthony and Annika.

Anthony
Annika of OccupyDC

Anthony is from Maryland, and Annika made her way to DC from Denver, Colorado hoping to be a part of the Occupy Wall Street movement, but she’s now pleased to have landed at DC’s Occupy.

Similar to most participants of the Occupy Movement, they are here because of their mutual dissatisfaction with the political, federal, and financial systems in the U.S. Corporate greed and its subsequent influence over the political system is a common theme voiced. Occupy participants, the so-called 99%, who have seen their incomes, jobs, and wealth diminish over the last decade, have been called together by various online rally cries, fueled by common frustrations. They are protesting against representatives, corporations, and economic inequalities with the wealthiest 1% of Americans who have seen their incomes, in some cases, grow at triple the rate of the 99-percenters.

There is an Occupy presence in Atlanta, Oakland, LA, West Virginia, Tennessee, Rhode Island and Boston just to highlight a few.  In some areas the squatters are clashing with local police or politicians.  Notably in Tennessee a magistrate would not enforce a curfew against the Occupiers imposed by the state’s Republican governor saying there was no authority to establish a curfew at the location.

Click to view video.

Some have characterized these groups as ex-hippies looking for a reason to commune, and, or conspiracy theorists hungry for a controversy. While I’ll admit many do have a hippie-like appearance, I wonder how it would be possible to look like anything else when  living in the elements 24/7; and does that characterization somehow detract from their complaints?  If you look like a hippie your opinion doesn’t count?  The criticism does seem to have that intent.  Anthony and Annika certainly appeared genuine in their resolve to affect change,  and withstand the environmental elements headed their way.  I heard many vow to fight against any Republican efforts to marginalize the protests and protesters, and any Democratic efforts to hijack the movement for their own political gain.

Washington Monument Gets the Once-Over by Climbers.

I couldn’t resist the opportunity yesterday to get some video footage of climbers/engineers inspecting the exterior of the Washington Monument for damage following the August 23 earthquake that rattled the East Coast.  Reports say that these climbers, simultaneously dangling from all four sides of the monument, will go stone by numbered stone down the face looking for cracks and other flaws caused by the earth’s abrupt movement.

It was interesting to see a U.S. Park Service Ranger taking photos of the climbers from the highest openings on the obelisk.  I was a little jealous of that perspective on the event.  And, it also stopped raining for a few hours, finally.

Enjoy.

Athletic Recruitment Videos/Highlight/Scouting Reels: Not All Are Created Equal

See sample highlight reel with all HD footage
Highlight video with animated graphics
Highlight video with basic graphics

Highlight Reel Sample

Not all highlight footage is equally created.  Pawpro produces high quality video footage of athletic teams or individual athletes which may be used as a coaching tool, or to highlight team and personal skills/strengths.  Be aware, this is more than just generic game footage which most highlight and recruiting reel companies are mass peddling to schools and parents.  Many companies produce footage that is grainy and out of focus.   Pawpro videotapes a game with HD cameras, so the footage is crystal clear.  See the difference between HD footage and standard definition (SD) footage in the two stills below.  These stills are both captured from one frame of video footage.  Notice that the field of view is larger with the HD footage, but also the details are sharper.  The difference is even more dramatic when the camera focuses on an individual player.

Standard definition (SD) still from video.
Pawpro (HD) still from video.
Pawpro HD still from video

The great advantage to parents, players and recruiters in today’s multimedia revolution is that your footage can be viewed readily and instantly via a link.  No need to snail mail endless DVDs and hope that they play for coaches and recruiters.  A highlight reel is an essential tool for serious athletes looking to maximize their college placement potential.

For teams and coaches, we do offer full season or multi-game, team video coverage.  Call or e-mail for pricing.

Pawpro Media will graphically and visually highlight your player by editing-down game footage to the best moments.  Videos may also include any stats or contact information.  ( We will compile footage shot by others.)

Highlight reel pricing depends on the amount of footage to be screened,  editing extras such as special effects, animated graphics, music, voiceover, and the number of finished minutes in the completed video.  Game footage pricing may vary depending on the number of games to be videotaped and the distance of travel to the game location.

Don’t expect to get a highlight reel out of one game’s footage.  That’s too much pressure on the athlete and the videographer.  We shoot what happens, we don’t make it happen.  Our best advice for producing the best highlight reel is to pay for a professional sports media outlet to shoot as many games as possible so that the athlete is given multiple chances to showcase her talent in front of the camera.  One game’s footage isn’t enough even for the best athlete.  A professional should ensure that the quality of the footage is high.

The Roots of My Photography

photo by Kenneth A. Linn

For many years I have been exploring my ancestry, and I recently made an interesting discovery. It appears my love for almost all things related to photography may run in the family.  My grandfather’s cousin, my first cousin twice removed, was, and is, a relatively well-known photographer in New York whose work is still sought by collectors and galleries. His name was Kenneth A. Linn and he studied and taught at The Clarence H. White School of Photography in New York City which was the first school to teach photography as an art form.

Allen and Sadie Linn

Photographic collections from this prestigious school, which operated from 1914 to 1942, are held in the Library of Congress and in private collections such as the Coville Collection. This small school is credited with producing some of the most celebrated photographers of the 20th Century who were innovative in their approach to this evolving and emerging medium, which incorporated design, aesthetics and illustration.  I wonder what their reaction would be to today’s imagery, and the viral, visual bombardment from the television and the Internet?

Kenneth A. Linn

Kenneth A. Linn was the son of Allen and Sadie Linn.  Allen was a silk salesman in New York and Sadie, formerly Sadie Neafie McCollough, came from a well-to-do family, I’m told.  My side of the family through Robert A. Linn, Allen’s brother,  stayed in Ohio and West Virginia selling life insurance–need I say more!

Since being given my first old camera I’ve loved the sound of the shutter.  I would walk around taking pretend photos, no film in the camera, just to hear the shutter movement.  Somehow even though the direct lineage should have made me a salesman, I got the photo gene.

Anything Is Possible 5K Race Series

On Sunday morning,  Nov. 6 in Reno, Atlanta, San Diego, DC, Viera, and Seattle runners will race against the clock on the night of Daylight Savings.  Your participation will benefit two charities Hope for the Warriors and Team Red, White & Blue which both work to provide support services to our troops returning and recovering from injuries and duty.

Click to register for the race

These are the same charitable organizations associated with the American Odyssey Relay, a 200 mile relay race from Gettysburg, PA to Washington, DC.

One way or another I will be participating in this race.  I may drag the whole family–just because it’s there, and because it’s my anniversary, too.  Drag your neighbor, and especially drag your friend who says, “I can’t run that far!”.  It’s only 3 miles!  No excuses.

Pawpro’s American Odyssey Relay video to be featured on Active.com

American Odyssey Relay Medals

Just found out that one of the videos Pawpro produced for the American Odyssey Relay is to be featured on Active.com, a Website that promotes and features athletic and outdoor activities around the world, i.e. races, registrations, equipment, training information, and so on . Active reports 4.5 million visitors per month.

Both American Odyssey and Pawpro Media are eager for it to go live!

Experience The American Odyssey Relay

Click Photo to view
American Odyssey Relay Video

What a fun project this has been for me.  Experience The American Odyssey Relay, a thirty-six hour, 200 mile relay race including exhausted runners, smelly vans, comical and authentic moments, but most of all, tons of fun along the way.  Teams run day and night through some of the most historic and scenic countryside in PA, MD, WV, VA and DC.

A second video highlighting team t-shirts, van decorations, a.k.a VanGos, and general good-natured, craziness will be released very, very soon.