If your vision is a little blurry on how video and multimedia applies to your business or Web site and social media strategy, let me bring things into focus. First and foremost, research now consistently shows that over 50% of consumers begin their search for products or services online. In this new consumer world any individual business is just a few clicks away from a new client, or nothing at all. The first few seconds and the first impressions of a browsing consumer will either engage and provide the needed information, or it will send him away frustrated and looking for the answers elsewhere.
Company Web sites have also become a convenient and economical way for companies to engage and inform their own employees. It’s an easy oversight, but don’t forget, employees are no different from clients in that they all appreciate convenience.
Videotaping business conferences and presentations is nothing new. However, making these recordings accessible on company Web sites or other public video sharing sites such as YouTube, Vimeo, and Go Daddy is now less of a trend, and more a necessity. Plus, these days it’s easy to manage who can and can’t see this content.
Information sharing and the growing demand for accessible, intra-company content of all kinds has become an expectation rather than a high-end luxury. As employees and companies, small and large, manage the 24/7 world, online video content feeds the need for employers and employees alike. It’s also a cost-effective option as it reduces or removes the need to hold the same meeting in multiple locations or regions. Hold the meeting once, share the information and its content as many times as necessary.
Video also allows the message to be crafted and controlled so it’s uniformly sent and received, which is equally important whether the target is an employee or a client. It’s never been easier to incorporate PowerPoint presentations, Web site and computer screen navigation into a clean video format as the market of creative applications allowing their inclusion grows.
Here are two examples of the application of video in business.
What’s that sound? It’s not coming from a dust speck, people! It’s coming from the great efforts of Horton’s Kids, a Capitol Hill based organization which provides tutoring and support to students and families of the lowest-performing schools of Ward 8 in Washington, DC. Pawpro Media will be producing a series of videos for this great organization led by Brenda Chamberlain, and founded by Karin Walser. It’s only fitting that we make this announcement on Dr. Seuss’ birthday.
Pawpro is set to produce a video for one of the leading educational tutoring services in the Washington, DC area. Ann Dolin, a former Fairfax County public school teacher and author of the book, “Homework Made Simple”, started this entrepreneurial business in 1998. Twelve years later her company, Educational Connections, is on-track to gross $1.45 million this year, and employs 150 tutors serving students all over the DC region.
Pawpro Media is a video production company offering online video solutions. We produce high quality, creative video content that effectively breaths life into your Web page or online marketing campaigns. Besides making your site more attractive and informative, video will increase your Web traffic as browsers search for related multimedia content separately and simultaneously from text content.
Amy Linn Doherty 
You must be logged in to post a comment.