Online video appeals via e-mails and social media sources by charitable and non-profit organizations have a proven success rate. Nearly all online searches involve a searcher watching videos. There is also a proven success rate for harnessing the power of inbound marketing, that is being at the right place, online, at the right time–when a person interested in your charity goes Google. Make the best use of that searcher’s time by providing an appealing and clear video message. This is what Pawpro Media does best.
What’s that sound? It’s not coming from a dust speck, people! It’s coming from the great efforts of Horton’s Kids, a Capitol Hill based organization which provides tutoring and support to students and families of the lowest-performing schools of Ward 8 in Washington, DC. Pawpro Media will be producing a series of videos for this great organization led by Brenda Chamberlain, and founded by Karin Walser. It’s only fitting that we make this announcement on Dr. Seuss’ birthday.
While filling her car with gas in 1989, Karin had a chance encounter with a group of children from this troubled area of our nation’s capital, and it inspired her to recognize their need as well as their presence in the shadow of her everyday life working on Capitol Hill. It was as if they were calling out, We are here! We are here! We are here! just as the tiny Who’s in Who-ville did in the infamous Dr. Suess book, Horton Hears a Who.
For 20 years Horton’s Kids has advocated, transported, and enriched the lives of these neediest of children with educational tutoring, mentoring as well as the basic necessities of food and clothing when necessary. Horton’s Kids’ work is funded entirely by donations. Please visit hortonskids.org/donate.html if you would like to make a donation.
Monday Pawpro took advantage of the biannual open house offered in the Main Reading Room of The Library of Congress within the Thomas Jefferson Building just across the street from the U.S. Capitol. What a great space surrounded by an ever-growing collection of print materials so vast it boggles the mind. The Library of Congress calls it, ” . . . the world’s largest repository of knowledge and creativity, with 145 million items in its collections . . .” I overheard one employee saying the collection grows by 10,000 pieces daily! And, yes they still have a functioning card catalog which has become less of a research tool and more of a historical relic for young visitors.
One twenty-something aged girl proudly boasted of using a card catalog once in her short-lived, past. Never fear all volumes and collections are now searchable in a digital directory that took 12 years to complete, which might be the definitive data entry hell.
One of the major attractions is the personal library of Thomas Jefferson provided by the former president as a replacement following the burning of the congressional library during the War of 1812. Of the 6,000 plus books in the collection, some 2,000 are the actual books Jefferson possessed. The others were lost in subsequent fires in 19th Century. The impressive site is preserved behind glass enclosed, climate controlled bookshelves, so visitors make walk around on all sides. The collection is augmented by a series of kiosks, which describe the intimate details of the collection such as the gifted book from John Adams with a handwritten note to Jefferson following a period of estrangement between the two Founding Fathers.
Pawpro will be working with McEnearney Associates Realtors to produce promotional and inspirational video content for the company’s Website. The first will feature Executive Vice President, David Hawkins and the Alexandria office. McEnearney plans to utilize video to keep it’s brokers and clients informed about the Washington Area’s fast-moving market tides.
Pawpro has previously produced video home tours for McEnearney brokers Theresa Graham and Deb Pietras.
Pawpro is set to produce a video for one of the leading educational tutoring services in the Washington, DC area. Ann Dolin, a former Fairfax County public school teacher and author of the book, “Homework Made Simple”, started this entrepreneurial business in 1998. Twelve years later her company, Educational Connections, is on-track to gross $1.45 million this year, and employs 150 tutors serving students all over the DC region.
Assuming you read Pawpro’s Top Ten Reasons You Need Video on Your Website . . . Seriously post–enough joking around. The REAL top reasons to add video to your marketing and Website content:
1. Internet users do watch video–71% of them, to be exact. It cannot be overstated, on multiple levels video enhances your Web presence to search engines and individuals searching.
2. Search engines rank sites with video higher than sites without it. In a first see, first serve world, why would you knowingly place your Website lower in search results?
3. Substantially cheaper than print marketing. More and more, consumers seek news, information, and commerce online.
4. Better bang for the buck. Video has a far longer shelf-life than print marketing, if produced correctly.
5. Video transcends the impersonal aspects of the online consumer experience. A personal touch separates you from the crowd.
6. Video engages and prompts responses from the viewer at rates 4 to 7 times higher than still imagery.
(1) HGA Creative Communications via Facebook, Tuesday, October 19, 2010
- Does not stain your teeth.
- Just now coming to terms with the idea that your VHS movie collection is worthless.
- You’ve secretly wanted to find a way to get the entire office to do a dance routine on camera.
- You’ve got the music in you.
- This is the only way you can get Snooki to respond to your tweets.
- So you can forget about the Redskins’ latest loss.
- Think you might have a shot at the Tonight Show since Jay’s back as host.
- Trying to find Candy Mountain.
- Need an excuse for all the time you spend on YouTube.
- Rejected from Dancing with the Stars, yet again.
Pawpro is stepping up to The Today Show plate. On October 29, 2010 The Today Show announced a competition to produce the next great viral video using clips provided by Today mixed with or without your own original video, artwork, or music. The clips provided were generally funny outtakes from The Today Show in production including hosts Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Hoda Kotb, and Kathy Lee Gifford.
Pawpro submitted a 40 second high energy video that we would love to show you, but can’t because of the competition’s rules. Pawpro fingers are crossed as we wait for the results. We’ll keep you posted.
Pawpro Media mingled in the 200,000+ crowd gathered for the Rally to Restore Sanity and/or Fear in Washington, DC on Saturday, October 30, 2010. See the signs and hear the crowd express their mostly moderate views.
Unless you’re living under a rock you probably already know that this rally was presented by Jon Stewart and Stephen Colbert in an effort to show and appeal to the non-extremist political crowd.
Pawpro Media is offering a 10% discount for first time clients on their first video project. Mention this offer when you contact us.
Whether it’s a promotional video for your Website, a video home tour, an athletic recruitment/highlight reel, or a fundraising video, Pawpro Media produces high quality, creative video content.