Waiting for Fireworks: A Washington, DC Experience

The crowd was patient, moving from spot to spot–maybe just killing time. The children were asleep, draped across their parent’s lap or in strollers cranky or asleep. The rain drizzled but never poured, thankfully. The heat of the day abated with the incoming storms. Cell phones monitored the political goings-on, so we might have a better indication of when the literal fireworks would start. In the distance, other places went ahead with their fireworks at a customary time, fooling some into thinking the show had started.

10pm came and went. 11pm came and went. Some people came and went. I was ready to leave at 11:30pm, unwilling to wait any longer.

The American flag flying over the Iwo Jima as people wait for the fireworks.

The crowd was moving in all directions, but mostly watching the weather to determine when they should leave the safety of cover or brave the heat to find a spot to view the fireworks. Many arrived late in the evening, 9pm or later. I didn’t try to reach my usual spot in front of the Netherland Carillon, unsure of the how bad the rain or lightning might be, and greatly unsure of how long we’d wait for the start. My choice of spots probably represented a protest to the schedule of events. We ended up to the side of the Route 50 overpass, so we could make a quick getaway if the storms intensified or we just wanted to leave. I thought the movement of cars on the roadway against fireworks in the background might be visually interesting, in lieu of seeing the monuments in the background. It wasn’t really. As we stood there we watched as group after group of people took up positions along the roadway or crossed to look for other vantage points. The cars moved cautiously, spooked by all the people on or near the roadway. Police seemed unable or unwilling to stop viewers from gathering on the highway. The south bound traffic continued to flow.

Pedestrians illuminated by car lights on entry ramp to Rt. 50. from GW Parkway

It was nearly July 5th. At 11:50 pm-ish the fireworks started promptly following the end of the political show. We first heard a flush of excitement from the crowd at the Iwo Jima, so we knew something was happening. What many at first thought was a drone flying over slowly came into focus as a jet with its’ afterburners aglow. Admittedly, that was cool. As soon as it was out of sight the night sky blew up fully–the explosions much more encompassing than normal. It went on and on and on. People continued to cross and walk along Rt. 50.

The finale was so bright and overblown that night turned to day, and the fireworks were unseen within the smoke and light of the explosions.

The finale. Night turns to day.

I’ve lived in the Washington, DC Area most of my life, including the 1976 Bicentennial celebration, which was huge. The slogan for that event was, “Let’s Clean Up America for Our 200th Birthday”, and that was under the watch of a Republican President–Gerald Ford. I still have a sticker on my old guitar. Cleaning up America was a positive.

My point is, I’ve attended a lot of fireworks in D.C. The planned start for these fireworks was unnecessary and self-serving–families with children don’t want to wait until10:30, 11pm, and certainly not 11:50 pm. Perhaps the storms delayed the start to some extent, but the performances and speech could have gone ahead to minimize the wait for the crowds out in the elements–if only the people came first. A moment in time that could have felt very unifying, didn’t. It was just a big fireworks show, and that’s all because the people, meaning the masses of people gathered were left out.

Pawpro Hears and Sees the Whos of Horton’s Kids

What’s that sound? It’s not coming from a dust speck, people! It’s coming from the great efforts of Horton’s Kids, a Capitol Hill based organization which provides tutoring and support to students and families of the lowest-performing schools of Ward 8 in Washington, DC. Pawpro Media will be producing a series of videos for this great organization led by Brenda Chamberlain, and founded by Karin Walser. It’s only fitting that we make this announcement on Dr. Seuss’ birthday.

While filling her car with gas in 1989, Karin had a chance encounter with a group of children from this troubled area of our nation’s capital, and it inspired her to recognize their need as well as their presence in the shadow of her everyday life working on Capitol Hill. It was as if they were calling out, We are here! We are here! We are here! just as the tiny Who’s in Who-ville did in the infamous Dr. Suess book, Horton Hears a Who.

For 20 years Horton’s Kids has advocated, transported, and enriched the lives of these neediest of children with educational tutoring, mentoring as well as the basic necessities of food and clothing when necessary. Horton’s Kids’ work is funded entirely by donations. Please visit hortonskids.org/donate.html if you would like to make a donation.

Pawpro to produce video for Educational Connections tutoring service in the DC Metro Region.

Pawpro is set to produce a video for one of the leading educational tutoring services in the Washington, DC area.  Ann Dolin, a former Fairfax County public school teacher and author of the book, “Homework Made Simple”, started this entrepreneurial business in 1998.  Twelve years later her company, Educational Connections, is on-track to gross $1.45 million this year, and employs 150 tutors serving students all over the DC region.

Top Ten Reasons You Need Video on Your Web Page–Seriously!!

  1. Does not stain your teeth.
  2. Just now coming to terms with the idea that your VHS movie collection is worthless.
  3. You’ve secretly wanted to find a way to get the entire office to do a dance routine on camera.
  4. You’ve got the music in you.
  5. This is the only way you can get Snooki to respond to your tweets.
  6. So you can forget about the Redskins’ latest loss.
  7. Think you might have a shot at the Tonight Show since Jay’s back as host.
  8. Trying to find Candy Mountain.
  9. Need an excuse for all the time you spend on YouTube.
  10. Rejected from Dancing with the Stars, yet again.

Pawpro Media Attends Rally to Restore Sanity and/or Fear in DC.

Pawpro Media mingled in the 200,000+ crowd gathered for the Rally to Restore Sanity and/or Fear in Washington, DC on Saturday, October 30, 2010.  See the signs and hear the crowd express their mostly moderate views.

Unless you’re living under a rock you probably already know that this rally was presented by Jon Stewart and Stephen Colbert in an effort to show and appeal to the non-extremist political crowd.

Video Content/Video Production Special Offer

Video your business
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Video Production VA, MD, DC
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Pawpro Media is offering a 10% discount for first time clients on their first video project.  Mention this offer when you contact us.

Whether it’s a promotional video for your Website, a video home tour, an athletic recruitment/highlight reel, or a fundraising video, Pawpro Media produces high quality, creative video content.

What’s a tag?

Pawpro posts often mention tags.  A tag can take various forms, but essentially it’s a very quick video segment that can be used over a period of time at the start or end of a video profile, advertisement, or marketing presentation.  Think of it as a label in a shirt or a pair of pants, and every pair of pants you sell has your label sewn on.  Plain and simple a tag serves to help brand a service, an individual or business by making it familiar and giving the consumer something to remember.  It may be visually, verbally or musically memorable.

As an example, a tag can be as simple as a real estate agent saying, “I’m Bob Jones with ABC Realty and please give me a call if I can help you with your home purchase.” and this little segment is attached to every video home tour that Bob puts on the Web.  It makes Bob familiar to anyone who sees one of his video listings, they see his brokerage logo and it shows his contact information.  Bob’s not a stranger anymore, and he’s not just a name, phone number or still photograph on a Web page.

For a retail business, a tag may take the form of a memorable tag-line spoken over a shot of a storefront.  Or, maybe it’s just your logo animated with a tag-line.  It can be as simple as an on-camera thank you with telltale noise or jingle .  Pawpro can help you with ideas that fit your needs.

The most important element of a tag is its length.  Keep it short.  Under 10 seconds is my rule, and preferably under 5 seconds is best.

Pawpro’s Tag

The Value of the Viral Ad World

In this world of buzz words such as viral advertising and YouTube’s top viewed videos that come and go in a couple week’s time, how does a business position itself?  Should a business go viral, or not, is the question?

Sample Viral Ad

The viral advertisement and media arena has a value to almost any business.   Search engines now routinely separate and display multimedia content with text content results in keyword searches.  The test in producing virally is to remain true to the nature of your business and the message you want to send.  It’s easy to get caught-up trying to get noticed online, and lose sight of what is truly effective or appropriate .  Viral ad attempts often lead to poor quality and, or bad production choices that don’t necessarily have a marketing benefit.

The best strategy against these pitfalls is to develop a concept that’s realistic to achieve, fits within your budget, and remains mindful of production quality.  Bad audio and poor quality video are a distraction to a viewer, and can detract from a customer’s impression of your company .  Viewers will accept poor quality in a funny family video clip, but not so much from a company with whom they are considering investing their time and money. Always remember, it takes a customer one click to get to your site, and it just one click to leave it.  Keep it simple.

Video Home Tours and Online Media–Don’t Do It Yourself.

I could log-in to YouTube and in a few minutes give you a handful of examples why you shouldn’t produce your own videos, but I refuse to publicize bad work.  Like anything else, producing video that looks and sounds professional AND gets the desired point across isn’t as easy as it looks.  There is a right and wrong way to do it.  And, don’t be confused between a slide show with a bunch of stills edited together with music, and a true video.  When used properly video can provide the viewer with a much better perspective of a home, a business, a brand, a service.

See a Pawpro Video

Could you do it yourself?  My answer is take a short look around at the videos that are self-produced and compare them with a Pawpro video.  You’ll find bad audio, bad camera moves, repetitious shots, and slap shot editing.  The difference should be obvious.  Pawpro’s work sounds better and looks better, and the viewer isn’t distracted by the poor production quality.  Plus, you’ll notice the extra custom touches such as logos, character generation, and clear voiceovers that not only look sharp, but leave no doubt about the brand or product being sold.  Few companies, would consider starting their own newspaper or magazine so that they could get cheaper advertisement space, so why try to produce your own television commercials?

Not to mention, in attempting to produce your own video, you’re most likely taking away valuable time from some other aspect of your business.  This is especially true for real estate brokers considering whether to produce their own video home tours.  The hours spent shooting a video and editing would best be spent looking for your next client, or serving the clients already under contract.

Video and Online Marketing for Real Estate

Real estate brokers and brokerage firms are steadily starting to switch from the traditional forms of marketing such as print and newspaper to the Internet, blogs and multimedia.  Why?  For good reason, some 27.7 billion online searches are launched each month in the U.S. alone, according to the book, “Marketing in the Age of Google™.” Those numbers are expected to rise with each passing month and year as more and more consumers rely on the Internet to find products and services, and less and less on print options such as newspapers, phone books, and mailers which end up in trash cans or recycling bins never to be seen.

A smartly produced video showcasing a home for sale not only serves your client now, but becomes a long-lasting marketing and branding tool for the broker, which can be linked endlessly, and viewed by past, present, and future clients as an example of the quality of work you do.

As for branding, what better way for your clients to get a sense of who you are than creating a one minute stylized and personalized video profile of yourself.  Again, it’s a onetime expense that can be viewed endlessly by potential clients in the convenience of their home.  It doesn’t cost you anything to send a link.  Can you say that about a mailer?

Brokers are also realizing that there is much greater value and longevity to dollars spent on electronic marketing than for the conventional print options.  Although it’s uncharted and intimidating territory for many, it is the way the real estate industry is surely moving as far as marketing is concerned.

Consider letting Pawpro produce a video profile or a reuseable tag for a home tour for you.

See a Pawpro profile/tag.