Pawpro is set to produce a video for one of the leading educational tutoring services in the Washington, DC area. Ann Dolin, a former Fairfax County public school teacher and author of the book, “Homework Made Simple”, started this entrepreneurial business in 1998. Twelve years later her company, Educational Connections, is on-track to gross $1.45 million this year, and employs 150 tutors serving students all over the DC region.
Tag: viral advertising
Top Reasons to Add Video to Your Marketing and Web Presence in 2011
Assuming you read Pawpro’s Top Ten Reasons You Need Video on Your Website . . . Seriously post–enough joking around. The REAL top reasons to add video to your marketing and Website content:
1. Internet users do watch video–71% of them, to be exact. It cannot be overstated, on multiple levels video enhances your Web presence to search engines and individuals searching.
2. Search engines rank sites with video higher than sites without it. In a first see, first serve world, why would you knowingly place your Website lower in search results?
3. Substantially cheaper than print marketing. More and more, consumers seek news, information, and commerce online.
4. Better bang for the buck. Video has a far longer shelf-life than print marketing, if produced correctly.
5. Video transcends the impersonal aspects of the online consumer experience. A personal touch separates you from the crowd.
6. Video engages and prompts responses from the viewer at rates 4 to 7 times higher than still imagery.
SOURCES:
(1) HGA Creative Communications via Facebook, Tuesday, October 19, 2010
Pawpro Submits Video in “Today’s Viral Video Challenge”
Pawpro is stepping up to The Today Show plate. On October 29, 2010 The Today Show announced a competition to produce the next great viral video using clips provided by Today mixed with or without your own original video, artwork, or music. The clips provided were generally funny outtakes from The Today Show in production including hosts Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Hoda Kotb, and Kathy Lee Gifford.
Pawpro submitted a 40 second high energy video that we would love to show you, but can’t because of the competition’s rules. Pawpro fingers are crossed as we wait for the results. We’ll keep you posted.
The Value of the Viral Ad World
In this world of buzz words such as viral advertising and YouTube’s top viewed videos that come and go in a couple week’s time, how does a business position itself? Should a business go viral, or not, is the question?
The viral advertisement and media arena has a value to almost any business. Search engines now routinely separate and display multimedia content with text content results in keyword searches. The test in producing virally is to remain true to the nature of your business and the message you want to send. It’s easy to get caught-up trying to get noticed online, and lose sight of what is truly effective or appropriate . Viral ad attempts often lead to poor quality and, or bad production choices that don’t necessarily have a marketing benefit.
The best strategy against these pitfalls is to develop a concept that’s realistic to achieve, fits within your budget, and remains mindful of production quality. Bad audio and poor quality video are a distraction to a viewer, and can detract from a customer’s impression of your company . Viewers will accept poor quality in a funny family video clip, but not so much from a company with whom they are considering investing their time and money. Always remember, it takes a customer one click to get to your site, and it just one click to leave it. Keep it simple.
Amy Linn Doherty 
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