Online video appeals via e-mails and social media sources by charitable and non-profit organizations have a proven success rate. Nearly all online searches involve a searcher watching videos. There is also a proven success rate for harnessing the power of inbound marketing, that is being at the right place, online, at the right time–when a person interested in your charity goes Google. Make the best use of that searcher’s time by providing an appealing and clear video message. This is what Pawpro Media does best.
Pawpro will be working with McEnearney Associates Realtors to produce promotional and inspirational video content for the company’s Website. The first will feature Executive Vice President, David Hawkins and the Alexandria office. McEnearney plans to utilize video to keep it’s brokers and clients informed about the Washington Area’s fast-moving market tides.
Pawpro has previously produced video home tours for McEnearney brokers Theresa Graham and Deb Pietras.
- Does not stain your teeth.
- Just now coming to terms with the idea that your VHS movie collection is worthless.
- You’ve secretly wanted to find a way to get the entire office to do a dance routine on camera.
- You’ve got the music in you.
- This is the only way you can get Snooki to respond to your tweets.
- So you can forget about the Redskins’ latest loss.
- Think you might have a shot at the Tonight Show since Jay’s back as host.
- Trying to find Candy Mountain.
- Need an excuse for all the time you spend on YouTube.
- Rejected from Dancing with the Stars, yet again.
Pawpro Media mingled in the 200,000+ crowd gathered for the Rally to Restore Sanity and/or Fear in Washington, DC on Saturday, October 30, 2010. See the signs and hear the crowd express their mostly moderate views.
Unless you’re living under a rock you probably already know that this rally was presented by Jon Stewart and Stephen Colbert in an effort to show and appeal to the non-extremist political crowd.
In this world of buzz words such as viral advertising and YouTube’s top viewed videos that come and go in a couple week’s time, how does a business position itself? Should a business go viral, or not, is the question?
The viral advertisement and media arena has a value to almost any business. Search engines now routinely separate and display multimedia content with text content results in keyword searches. The test in producing virally is to remain true to the nature of your business and the message you want to send. It’s easy to get caught-up trying to get noticed online, and lose sight of what is truly effective or appropriate . Viral ad attempts often lead to poor quality and, or bad production choices that don’t necessarily have a marketing benefit.
The best strategy against these pitfalls is to develop a concept that’s realistic to achieve, fits within your budget, and remains mindful of production quality. Bad audio and poor quality video are a distraction to a viewer, and can detract from a customer’s impression of your company . Viewers will accept poor quality in a funny family video clip, but not so much from a company with whom they are considering investing their time and money. Always remember, it takes a customer one click to get to your site, and it just one click to leave it. Keep it simple.
I could log-in to YouTube and in a few minutes give you a handful of examples why you shouldn’t produce your own videos, but I refuse to publicize bad work. Like anything else, producing video that looks and sounds professional AND gets the desired point across isn’t as easy as it looks. There is a right and wrong way to do it. And, don’t be confused between a slide show with a bunch of stills edited together with music, and a true video. When used properly video can provide the viewer with a much better perspective of a home, a business, a brand, a service.
Could you do it yourself? My answer is take a short look around at the videos that are self-produced and compare them with a Pawpro video. You’ll find bad audio, bad camera moves, repetitious shots, and slap shot editing. The difference should be obvious. Pawpro’s work sounds better and looks better, and the viewer isn’t distracted by the poor production quality. Plus, you’ll notice the extra custom touches such as logos, character generation, and clear voiceovers that not only look sharp, but leave no doubt about the brand or product being sold. Few companies, would consider starting their own newspaper or magazine so that they could get cheaper advertisement space, so why try to produce your own television commercials?
Not to mention, in attempting to produce your own video, you’re most likely taking away valuable time from some other aspect of your business. This is especially true for real estate brokers considering whether to produce their own video home tours. The hours spent shooting a video and editing would best be spent looking for your next client, or serving the clients already under contract.